The coronavirus pandemic has taken eSports to an incredible new level.

Coca-Cola, Intel, Samsung and dozens of other major companies that have historically sponsored sporting events changed their strategy dramatically in 2020. Since these stadiums are empty due to quarantine and COVID-19, corporate money is already being used to support eSports. Professional athletes who are forced to sit idly by have gone there as well.

The last highlight was the Virtual Tour de France races held in July. Riders from all over the world, sitting at home on bikes connected to the Zwift platform, raced on a virtual circuit with no less excitement than in reality. Cinematic picture, working out the details of the terrain, the work of professional commentators – broadcast via YouTube almost no different from the video races of past years.

Tour de France 2020 virtual

David Beckham creates his team to play in Rocket League, an alternative version of virtual football on the Battlefy platform. Melbourne’s race was replaced by the Not the Australian Grand Prix, where professional race car pilots competed against eSportspeople. ATP and WTA organized the Mutua Madrid Open using the Nacon Tennis World Tour video game. And the International Basketball Federation organized a trial cyber competition based on the NBA 2K game, dramatically increasing its popularity.

The situation with COVID-19 and public events remains controversial, but a person does not want to live without bread and spectacles. And if the first authorities of countries more or less cope with it, the entertainment life is rapidly flowing into online. And while most events are still staged and entertaining, the time is not far off when people will start to compete, create and simply live online as naturally as in reality.

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